Surf Summit
Each year, questions and other important issues facing the surf industry are addressed at the surf industry’s annual conference, Surf Summit, held in Cabo San Lucas, Mexico. The goal of the four-day, three-night Surf Summit is to learn, share ideas, network and help shape the future of the surf industry.
This year, SIMA is joining forces with the Board Retailers Association (BRA) to co-present Surf Summit 15, which will result in one event that will truly encompass and showcase the entire surf industry. With a larger manufacturer and retailer presence and a stronger representation of the industry’s top leaders, Surf Summit 15 will be a more complete union of the tribe.
Surf Summit attracts more than 250 attendees consisting of the key players from the main surf brands and retail shops each year. Attendees include CEOs, presidents, VPs of marketing and sales, surf retailers and more from a broad spectrum of SIMA member, BRA members and surf industry companies.
At past Surf Summits, attendees pack the seminar rooms each day, and there is never a shortage of social surfing and networking time!
SURF SUMMIT 15
Presented by SIMA & BRA
May 16 - 19, 2012
Hola Grand Faro Resort
San Jose Del Cabo, Mexico

Surf Summit 15 Sponsors
Premier Sponsors: .gif)
Surf Summit Photo Gallery
Click here to see photos from past Surf Summits!
Previous Speakers
SIMA has gone to great lengths each year to deliver even stronger seminars and presentations that will help you strengthen your business. Topics have ranged from youth trends specific to surf brands to leadership development to surf-specific analysis of emerging markets, all thoroughly examined and addressed by an impressive lineup of experts from both within and outside of the industry.
Previous speakers have included:
Robert F. Kennedy, Jr. // Environmentalist
Blake Mycoskie // Founder of TOMS Shoes
Guy Kawasaki // former Apple Computers brand evangelist
Yvon Chouinard // Environmentalist and founder of Patagonia, Inc.
Ken Schmidt // former communications director, Harley-Davidson
Tony Hawk // Skate Legend and Entrepreneur
Tom Campion // Zumiez
Kathleen Gasperini // Label Networks, youth market research expert
Chris Stiepock // General Manager, ESPN X-Games
Eddie Brown // Nike Sports Marketing
Gonzalo Perez // MTV, youth market reseach expert
John Moore // former marketing guru for Starbucks Coffee
Tony Hsieh // CEO, Zappos.com
Kevin Carroll // one of the masterminds behind the Livestrong bracelet
Kevin Kelley // Shook Kelley, brand identity specialist
Rob Cohen // Hollywood Director, youth-oriented action films
Shaun Tomson // Surf Legend
Michael Tomson // Industry Legend
Steve Pezman // Publisher and Industry Legend
Surf Summit
Each year, questions and other important issues facing the surf industry are addressed at the surf industry’s annual conference, Surf Summit, held in Cabo San Lucas, Mexico. The goal of the four-day, three-night Surf Summit is to learn, share ideas, network and help shape the future of the surf industry.
This year, SIMA is joining forces with the Board Retailers Association (BRA) to co-present Surf Summit 15, which will result in one event that will truly encompass and showcase the entire surf industry. With a larger manufacturer and retailer presence and a stronger representation of the industry’s top leaders, Surf Summit 15 will be a more complete union of the tribe.
Surf Summit attracts more than 250 attendees consisting of the key players from the main surf brands and retail shops each year. Attendees include CEOs, presidents, VPs of marketing and sales, surf retailers and more from a broad spectrum of SIMA member, BRA members and surf industry companies.
At past Surf Summits, attendees pack the seminar rooms each day, and there is never a shortage of social surfing and networking time!
SURF SUMMIT 15
Presented by SIMA & BRA
May 16 - 19, 2012
Hola Grand Faro Resort
San Jose Del Cabo, Mexico

Surf Summit 15 Sponsors
Premier Sponsors: .gif)
Surf Summit Photo Gallery
Click here to see photos from past Surf Summits!
Previous Speakers
SIMA has gone to great lengths each year to deliver even stronger seminars and presentations that will help you strengthen your business. Topics have ranged from youth trends specific to surf brands to leadership development to surf-specific analysis of emerging markets, all thoroughly examined and addressed by an impressive lineup of experts from both within and outside of the industry.
Previous speakers have included:
Robert F. Kennedy, Jr. // Environmentalist
Blake Mycoskie // Founder of TOMS Shoes
Guy Kawasaki // former Apple Computers brand evangelist
Yvon Chouinard // Environmentalist and founder of Patagonia, Inc.
Ken Schmidt // former communications director, Harley-Davidson
Tony Hawk // Skate Legend and Entrepreneur
Tom Campion // Zumiez
Kathleen Gasperini // Label Networks, youth market research expert
Chris Stiepock // General Manager, ESPN X-Games
Eddie Brown // Nike Sports Marketing
Gonzalo Perez // MTV, youth market reseach expert
John Moore // former marketing guru for Starbucks Coffee
Tony Hsieh // CEO, Zappos.com
Kevin Carroll // one of the masterminds behind the Livestrong bracelet
Kevin Kelley // Shook Kelley, brand identity specialist
Rob Cohen // Hollywood Director, youth-oriented action films
Shaun Tomson // Surf Legend
Michael Tomson // Industry Legend
Steve Pezman // Publisher and Industry Legend