SIMA Retail Distribution Studies

Beginning in 2004, SIMA has conducted the surf industry’s Retail Distribution Study every two years. The SIMA Retail Distribution Studies contain the most in-depth and relevant information that will help you to better understand the current retail landscape and monitor retail sales trends in the U.S. surf and skate industry.  The reports include overall surf and skate industry data and statistics covering areas such as dollar size of the markets, unit sales, regional and channel differences, and comparative sales trends. The data has proven to be of enormous use to all members, from board builders to the largest international apparel companies alike.

The 2008, 2006, and 2004 SIMA Retail Distribution Studies are currently available. SIMA members receive these reports free of charge. 

The top-line data is available for purchase to non-SIMA members. Please contact the SIMA office for an order form.

SIMA Retail Distribution Study Press Releases

07/09/2009 - Surf Industry Riding Out the Economic Storm

07/07/2008 - No Slowing Down for Surf Industry