2011 SIMA Humanitarian of the Year

Shaney jo Darden

The SIMA Humanitarian Board is proud to honor Shaney jo Darden as the 2011 SIMA Humanitarian of the Year. Mixing her passion for the action sports industry, fashion design, fine art, and philanthropy, Shaney jo was naturally led to co-found The Keep A Breast Foundation (KAB), a non-profit charity organization that raises funds and support for breast cancer awareness. Taking plaster molds of women’s (and men’s) torsos, these casts are a trademark of the organization and are given to fine artists to paint, are shown in art exhibitions and then auctioned off with all proceeds going to KAB and other breast cancer awareness organizations.  KAB is a unique foundation. With programs such as a Traveling Educational Booth hitting the road an average of 250 days a year to display at events such as The Roxy Jam, The Vans Warped Tour, and South by Southwest, Shaney jo can educate people face-to-face about breast cancer awareness. As proof of her selfless attitude and conviction for the cause, Shaney jo has been honored with the Yoplait Champion Award as well as by the Alternative Press as one of the 25 most influential people in the music industry. Traveling the globe to raise awareness and funds for breast cancer, Shaney jo’s dedicated efforts have led the charge in coining the famous, conversation-provoking phrase - “I love Boobies!” Shaney jo has exceled at her goal to bring a fresh approach to fundraising for breast cancer that is relevant and inspiring to today’s youth.