Previous Winners & Nominees
Select a year below to view the complete list of winners and nominees:
2011 • 2010 • 2009 • 2008 • 2007 • 2006 • 2005 • 2004 • 2003
OVERALL AWARDS
Breakthrough Brand of the Year: *winner - Stance
Analog Clothing
Firewire
Futures
Quiksilver for Girls
Stance*
Breakthrough Retailer of the Year: *winner - Maui Nix, Ft. Lauderdale
Bird Rock, La Jolla
Hanger 94, San Diego
Maui Nix, Ft. Lauderdale*
Surf Diva Boutique, La Jolla
MEN'S AWARDS
Men's Apparel Brand of the Year: *winner - RVCA
Billabong
Hurley
Quiksilver
RVCA*
Volcom
Men's Boardshort of the Year: *winner - Phantom 4D by Hurley
Bruce Annihilator by Volcom
Cypher Alpha by Quiksilver
MIRAGE by Rip Curl
Phantom 4D by Hurley*
Platinum X Recycler Series by Billabong
Men's Marketing Campaign of the Year: *winner - "Kelly Slater 10x World Title" by Quiksilver
"Collection Campaigns" by Nixon
"Destroys Boredom" by Volcom
"I Surf Because..." by Billabong
"Kelly Slater 10x World Title" by Quiksilver*
"True Innovation" by Hurley
Men's Retailer of the Year: *winner - Huntington Surf & Sport, Huntington Beach
Brave New World, New Jersey
Huntington Surf & Sport, Huntington Beach*
Quiet Flight, Cocoa Beach/Orlando
Surf Ride, San Diego
Surfside Sports, Costa Mesa
WOMEN'S AWARDS
Women's Apparel Brand of the Year: *winner - Billabong
Billabong*
Insight
O'Neill
Roxy
Volcom
Women's Marketing Campaign of the Year: *winner - "Untitled" by Insight
"Beach You To It" by Roxy
"Create Your Mark" by Vans
"New Wave" by Billabong
"Untitled" by Insight*
"Volcom Brand Jeans" by Volcom
Women's Swim Brand of the Year: *winner - L*Space by Monica Wise
Billabong
L*Space by Monica Wise*
Roxy
TAVIK
Volcom
Women's Retailer of the Year: *winner - Huntington Surf & Sport, Huntington Beach
Hanger 94, San Diego
Huntington Surf & Sport, Huntington Beach*
Jack's Surfboards, Orange County
Surf Diva Boutique, La Jolla
Surfside Sports, Costa Mesa
PRODUCT AWARDS
Accessory Product of the Year: *winner - The FIX by Skullcandy
The FIX by Skullcandy*
Knoxville by Electric Visual
Sun Care by Sun Bum
The TPS by Nixon
Volcom X Krochet Kids Collab Beanie by Volcom
Environmental Product of the Year: *winner - Recycled Boardshort Series by Billabong
Green Flex by FCS
Recycled Boardshort Series by Billabong*
RG8 (Re-Generate) Recycled Series by O'Neill Wetsuits
Shift Into Neutral Collection by VonZipper
V.Co-Logical Fall 2011 Dress by Volcom
Footwear Product of the Year: *winner - Surfsider by Vans
Cruisers by Roxy
Evolution Series by Kustom Footwear
Jimbo Phillips V.Co-Lab Vocation Creedlers by Volcom
Mea Ola by OluKai
Surfsider by Vans*
Hardgoods Accessory Product of the Year (new category): *winner - Cypher PS+ Heat Vest System by Quiksilver
Cypher PS+ Heat Vest System by Quiksilver*
DNA Flex Mold Leash by Creatures of Leisure
Drylock TS Boot by Xcel
H-Bomb Heated Vest by Rip Curl
Techflex by Futures
Surfboard of the Year: *winner - Fred Rubble by Channel Islands Surfboards
Fred Rubble by Channel Islands Surfboards*
Sub-Scorcher by ...Lost Surboards
Sweet Potato by Firewire
Slayer by Rusty Surfboards
Wetsuit of the Year: *winner - FLASHBOMB by Rip Curl
Cypher Fuseflex by Quiksilver
Drylock by Xcel
FLASHBOMB by Rip Curl*
Psycho by O'Neill Wetsuits
Solution Xero by Billabong
OVERALL AWARDS
Breakthrough Brand of the Year: *winner - OluKai
ambsn
Analog Clothing
OluKai *
Quiksilver Waterman Collection
Rusty
Breakthrough Retailer of the Year: *winner - Hobie
Brave New World
Coastal Edge
Farias Surf & Sport
Hanger 94
Hobie*
MEN'S AWARDS
Men's Marketing Campaign of the Year: *winner – Nixon's "Impressions" Campaign
...lost's "shitty & witty" Campaign
Hurley's "Phantom: True Performance" Campaign
Nixon's "Impressions" Campaign*
Rip Curl's "MIRAGE: Like Wearing Nothing"
Campaign Sanuk's "Cut & Paste" Campaign
Men's Apparel Brand of the Year: *winner - RVCA
Billabong
Hurley
Quiksilver
RVCA*
Volcom
Men's Boardshort of the Year: *winner – Phantom by Hurley
Cypher Brigg by Quiksilver
Hyperfreak by O'Neill
MIRAGE Boardshort by Rip Curl
Phantom by Hurley*
PX1 by Billabong
Men's Retailer of the Year: *winner – Jack's Surfboards, Huntington Beach
17th Street Surf Shop
BC Surf & Sport, Fort Lauderdale
Jack's Surfboards, Huntington Beach*
Spyder Surf Shop, Pacific Coast Highway, Hermosa Beach
Surfside Sports, Costa Mesa
WOMEN'S AWARDS
|Women's Marketing Campaign of the Year: *winner - Insight's "Repeat After Me: I am Free" Campaign
Billabong's "Almost Famous" Campaign
Insight's "Repeat After Me: I Am Free" Campaign*
Nixon's "Impressions" Campaign
Roxy's "Cynthia Rowley for ROXY" Campaign
Volcom's "Five Speed Fever" Campaign
Women's Apparel Brand of the Year: *winner - Billabong
Billabong*
Insight
O'Neill Girls
Roxy
Volcom
Women's Swim Brand of the Year: *winner – L*Space
Billabong
Hurley
L*Space*
Vitamin A by Amahlia Stevens
Volcom
Women's Retailer of the Year: *winner – Hansens Surfboards, Encinitas
Hansens Surfboards, Encinitas*
Jack's Girls, Huntington Beach
Surf Diva Boutique, La Jolla
Surf Ride
Surfside Sports, Costa Mesa
PRODUCT AWARDS
Accessory Product of the Year: *winner – Roc Nation Aviator by Skullcandy
CERAMIC 51-30 by Nixon
Cypher PS+ Heat Vest by Quiksilver
Infiniti Drylock Boot by Xcel
Roc Nation Aviator by Skullcandy*
SurfSkates by …lost
Environmental Product of the Year: *winner – Green Foam Blanks by Green Foam
Green Foam Blanks by Green Foam*
RASTA Project by Sanuk
Recycled Boardshort Series by Billabong
The Ugandal by Reef
V.co-logical T-shirts with a Reduced Carbon Footprint by Volcom
Footwear Product of the Year: *winner - Yoga Mat Sandal by Sanuk
Kia'i Trainer by OluKai
Lucent Creedlers by Volcom
Playa Negra by Reef Vans
Surfsiders by Vans
Yoga Mat Sandal by Sanuk*
Surfboard of the Year: *winner - The Dumpster Diver by Channel Islands Surfboards
Dwart by Rusty
The Dominator by Firewire
The Dumpster Diver by Channel Islands Surfboards*
Scorcher Series by …lost
SUP 12'6 Race by C4 Waterman
Wetsuit of the Year: *winner Infiniti Drylock by Xcel
Cypher DS by Quiksilver
E-Bomb Pro by Rip Curl
Infiniti Drylock by Xcel*
Psycho RG8-Regenerate by O'Neill
SGX Chest Zip by Billabong
OVERALL AWARDS
Breakthrough Brand of the Year: * winner - Atwater
Atwater *
Firewire Surfboards
Sanuk Footwear
Skullcandy
Von Zipper
Breakthrough Retailer of the Year: * winner – Coastal Edge, Virginia/NC
Coastal Edge, Virginia/NC *
Hanger 94, San Diego
Heritage, New Jersey
K-5, Oceanside
Quiet Flight, Florida
MEN’S AWARDS
Men’s Apparel Brand of the Year: * winner - Billabong
Billabong *
Hurley
O’Neill
RVCA
Volcom
Men’s Marketing Campaign of the Year: * winner - …lost’s “The ‘Old’…lost” Campaign
…lost’s “The ‘Old’…lost” Campaign *
Billabong’s “Evolution of an Icon” Campaign
Hurley’s “Phantom – True Performance” Campaign
Nixon’s “Motion” Campaign
Sanuk’s “This Is Not a Shoe” Campaign
Men’s Boardshort of the Year: * winner - Phantom® 120 by Hurley
Angulator Mod by Volcom
Metallica Limited Edition by Billabong
My Dog Spot by Quiksilver
Phantom® 120 by Hurley *
TIA by O’Neill
Men’s Retailer of the Year: * winner – Surfside Sports, Costa Mesa, Calif.
Hansen’s Boardroom, Encinitas
Huntington Surf & Sport, Huntington Beach
Surfside Sports, Costa Mesa *
The Beach House, Santa Barbara
Whalebone, Virginia/NC
WOMEN’S AWARDS
Women’s Apparel Brand of the Year: * winner – Billabong Girls
Billabong Girls *
Hurley
Roxy
RVCA
Volcom Girls
Women’s Marketing Campaign of the Year: * winner - L*Space’s “What’s Your L?” Campaign
Billabong’s “Fever” Campaign
Hurley’s “Young Contemporary” Campaign
L*Space’s “What’s Your L?” Campaign *
Roxy’s “Ia Orana (Hello Tahiti)” Campaign
Volcom’s “Easy on the Eyes” Campaign
Women’s Swim Brand of the Year: * winner – L*Space
Billabong Girls
Hurley
L*Space *
Roxy
Volcom
Women’s Retailer of the Year: * winner – Huntington Surf & Sport, Huntington Beach
Becker, Corona Del Mar
Hansen’s Boardroom, Encinitas
Huntington Surf & Sport, Huntington Beach *
Jack’s, Irvine
Spyder, Hermosa Beach
PRODUCT AWARDS
Accessory Product of the Year: * iPhone Application by Electric Visual
Double Agent Headphones by Skullcandy
Infiniti Drylock Boot by Xcel
iPhone Application by Electric Visual *
Master Blaster Headphones by Nixon
Ultimate Tide Watch by Rip Curl
Environmental Product of the Year: * winner - Recycled Boardshort Series by Billabong
Recycled Boardshort Series by Billabong *
Slightly Choppy Eco-Friendly Boardshort by Quiksilver
Soleo Organics Sunscreen by Soleo
Stash Sandal by Reef
V.Co-Logical Creedlers Sandal by Volcom
Footwear Product of the Year: * winner - Authentic by Vans
Authentic by Vans *
Dr. Simmons by Reef
Kia’i by Olukai
Sidewalk Surfers by Sanuk Footwear
Surf Turkey by O’Neill
Surfboard Model of the Year: * winner - Proton by Channel Islands
C4 Waterman Subvector 9-3 Stand Up Board by C4 Waterman/Boardworks
GTR by Rusty Surfboards
Proton by Channel Islands *
Shane Beschen Rocket by …lost
Taj Pro Model by Firewire Surfboards
Wetsuit of the Year: * winner - Psychofreak by O’Neill Wetsuits
Cypher by Quiksilver
H-Bomb by Rip Cur
Infiniti Drylock Fullsuit by Xcel
Psychofreak by O’Neill Wetsuits *
Solution Gold Back Zip Fullsuit by Billabong
2008 SIMA Image Awards Winners & Nominees
OVERALL AWARDS
Breakthrough Retailer of the Year – * Winner: Surfside Sports, Costa Mesa
BC Surf & Sport, Ft. Lauderdale
K-5, Oceanside
Quiet Flight, Universal City Walk Orlando
Revolution, Camarillo
Surfside Sports, Costa Mesa *
Breakthrough Brand of the Year – * Winner: Insight
Firewire Surfboards
Insight *
Mada
Matix
Sanuk
MEN'S AWARDS
Men's Marketing Campaign of the Year – * Winner: Insight's "ZOUP" Campaign
Hurley's "Essence of Surf" Campaign
Insight's "ZOUP" Campaign *
O'Neill's "In It For Life" Campaign
Sanuk's "This Is Not a Shoe" Campaign
Vestal's "Time is What You Make of It" Campaign
Men's Apparel Brand of the Year – * Winner: RVCA
Billabong
O'Neill
Quiksilver
RVCA *
Volcom
Men's Boardshort of the Year – * Winner: Advantage by Hurley
Advantage by Hurley *
Andy Irons Samuri Signature Series by Billabong
Foster Mod by Volcom
Hokus Pokus by Quiksilver
Lopez Freak by O'Neill
Men's Retailer of the Year – * Winner: Active Ride Shop, Southern California
Active Ride Shop, Southern California *
Hansen's Boardroom, Encinitas
Quiet Flight, Universal City Walk Orlando
Surf Ride, Solana Beach
Surfside Sports, Costa Mesa
WOMEN'S AWARDS
Women's Marketing Campaign of the Year – * Winner: Billabong Juniors "Overload" Campaign
Billabong Juniors "Overload" Campaign *
Hurley Girls "Young Contemporary" Campaign
Insight Girls "ZOUP" Campaign
Roxy "The Get Outside Tour"
Volcom Girls "The Only Constant is Change" Campaign
Women's Apparel Brand of the Year – * Winner: Billabong Girls
Billabong Girls *
Lucy Love
Matix
Roxy
Volcom Girls
Women's Swim Brand of the Year – * Winner: L-Space
Billabong Girls
Hurley
L-Space *
Roxy
Volcom
Women's Retailer of the Year – * Winner: Sun Diego, San Diego County
Hansen's Boardroom, Encinitas
Hotline, Virginia Beach
Huntington Surf & Sport, Bella Terra Center
Revolution, Camarillo/Newbury Park
Sun Diego, San Diego County *
PRODUCT AWARDS
Accessory Product of the Year – * Winner: 51-30 Watch by Nixon
51-30 Watch by Nixon *
7'6" Triple Wheelie Board Bag by FCS
Dave Rastavich/Sea Shepherd Vector Keel Fin by Future Fins
Mutant Boot Series by O'Neill
Shane Dorian Kona Gold Signature Face Stick by Vertra
Environmental Product of the Year – * Winner: Sonic Recycler Boardshort by Billabong
Clean Your Beach Tees by Roxy
ECO Fullsuit by Body Glove
Machado Classic Sandal by Reef
Sonic Recycler Boardshort by Billabong *
Waterscript Creedlers Sandals by Volcom
Footwear Product of the Year – * Winner: Sidewalk Surfers by Sanuk
B4BC Stash Sandal by Reef
Duke Aloha Shoe by Vans
Hiapo Sandal by OluKai
Landmark Series by DVS
Sidewalk Surfers by Sanuk *
Surfboard Model of the Year – * Winner: Channel Island Biscuit
Channel Island Biscuit *
Firewire Direct Drive
...lost Speed Demon Series
Rusty EPS Range
Surftech Tuflite Laird 12'1"
Wetsuit of the Year – * Winner: Infiniti Drylock by Xcel
3/2 Vapor Fullsuit by Body Glove
E-Bomb Pro w/E3 by Rip Curl
Infiniti Drylock by Xcel *
Psycho II by O'Neill
Revolution Hybrid Fullsuit by Billabong
2007 SIMA Image Awards Winners & Nominees
OVERALL AWARDS
Company of the Year – * Winner: Billabong USA
Billabong USA *
Electric Visual
Quiksilver, Inc.
Vans
Volcom
Breakthrough Brand of the Year – * Winner: Vestal Watch
Firewire Surfboards
Insight
Mada
Sanuk
Vestal Watch *
MEN'S AWARDS
Men's Ad Campaign of the Year – * Winner: Insight's "Dead Modern" Campaign
Billabong's Boardshort Campaign
Insight's "Dead Modern" Campaign *
Nixon's "Look Closer" Campaign
Sanuk's "Sidewalk Surfers" Campaign
Volcom's "V.Co-Logical" Campaign
Men's Apparel Brand of the Year – * Winner: Volcom
Billabong
Mada
Matix
Quiksilver
Volcom *
Men's Boardshort of the Year – * Winner: Andy Irons Rising Sun by Billabong
Advantage Phantom by Hurley
Andy Irons Rising Sun by Billabong *
Bruce Pro Modulator by Volcom
Lopez Freak by O'Neill
Superfreak II by O'Neill
WOMEN'S AWARDS
Women's Ad Campaign of the Year – * Winner: Billabong Juniors
Billabong Juniors *
Hurley Girls
Roxy
Vans Girls
Volcom Girls
Women's Apparel Brand of the Year – * Winner: Volcom Girls
Billabong Girls
Lucy Love
O'Neill Girls
Roxy
Volcom Girls *
Women's Swim Brand of the Year – * Winner: L*Space
Billabong Swim
L-Space *
O'Neill Girls
Roxy
Salinas
PRODUCT AWARDS
Accessory Product of the Year – * Winner: Vector Tech Foils by Future Systems
9800 Gear Bag by Ogio
iPod Travel Speaker System by Roxy
Limited Series Sunglasses by Electric Visual
Lodown Tide Watch by Nixon
Vector Tech Foils by Future Systems *
Footwear Product of the Year – * Winner: Slip-On by Vans
Dram Sandal by Reef
Photographer Series Shoe by DVS
Rabbit Kekai Sandal by Olukai
Sidewalk Surfer by Sanuk
Slip-On by Vans *
Surfboard Model of the Year – * Winner: Firewire Flexfire
Channel Island Flyer 2
Firewire Flexfire *
Merrick K-Small Quad Fin
Rusty EPS Range
Surftech Tuflite Stretch Fletcher Four
Wetsuit of the Year – * Winner: Infiniti Series by Xcel
F-Bomb by Rip
Infiniti Series by Xcel *
Mutant by O'Neill
Psycho II by O'Neill
Vapor by Body Glove
2006 SIMA Image Awards Winners & Nominees
MANUFACTURER OF THE YEAR – * Winner: Volcom
Billabong USA
Quiksilver
Sole Technology
Surftech
Volcom *
BREAKTHROUGH BRAND OF THE YEAR – * Winner: Electric Visual
Electric Visual *
Insight
Matix
Mada
Vestal Watch
MEN'S BRAND OF THE YEAR – * Winner: Billabong
Billabong *
Quiksilver
RVCA
Vans
Volcom
WOMEN'S BRAND OF THE YEAR – * Winner: Roxy
Billabong Girls
Nikita Clothing
O'Neill Girls
Roxy *
Volcom Girls
AD CAMPAIGN OF THE YEAR – * Winner: Volcom
Billabong
Hurley
Reef
Vans
Volcom *
PRODUCT INNOVATION OF THE YEAR – * Winner: Quiksilver "Deep" Tide Watch
Aviso Carbon Fiber Hollow Surfboard
Freestyle Audio Waterproof MP3 Player
Pavel "Speed Dialer" Turbo Fins by LokBox
FIREWIRE (nev) "Superflex" Surfboard
Quiksilver "Deep" Tide Watch *
BOARD BUILDER OF THE YEAR – * Winner: Surftech
Channel Islands
Lost
FIREWIRE (nev)
Rusty
Surftech *
RETAILER OF THE YEAR – * Winner: Jack's Surfboards
17th Street Surf Shop - Virginia Beach, Va.
Hansen Surfboards - Encinitas, Calif.
Jack's Surfboards - Orange County, Calif. *
Town & Country - Hawaii
Whalebone Surf Shop - Nags Head, N.C.
2005 SIMA Image Awards Winners & Nominees
MANUFACTURER OF THE YEAR – * Winner: Volcom
Billabong USA
O'Neill
Quiksilver
Reef
Volcom *
BUZZ BRAND OF THE YEAR (now Breakthrough Brand) – * Winner: RVCA
Amerikan Project
Analog
Electric
Mada
RVCA *
WOMEN’S BRAND OF THE YEAR – * Winner: Volcom Girls
Billabong Girls
Nikita Clothing
Roxy
Split Girls
Volcom Girls *
AD CAMPAIGN OF THE YEAR – * Winner: Quiksilver
Op
Quiksilver *
Reef Clothing
Rusty Surfboards
Volcom
PRODUCT INNOVATION OF THE YEAR – * Winner: Reef “Mick Fanning” Sandal
Body Glove "Vapor" Wetsuit
INT Softboards EPX/Polyethylene Technology
Matix "Gusto Military Party" Trunks
Oakley "Thump"
Reef "Mick Fanning" Sandal *
BOARD BUILDER OF THE YEAR – * Winner: Channel Islands
Channel Islands *
JS Surfboards
Lost
Rusty
Surftech
RETAILER OF THE YEAR – * Winner: Sun Diego
17th Street Surf Shop - Virginia Beach, Virginia
K-5 - Encinitas, California
Ron Jon - Florida and California
Sun Diego - San Diego, California *
Surf Ride - Oceanside, California
2004 SIMA Image Awards Winners & Nominees
MANUFACTURER OF THE YEAR – * Winner: Billabong USA
Billabong USA *
O’Neill
Quiksilver
Reef
Volcom
BREAKTHROUGH BRAND OF THE YEAR – * Winner: RVCA
Cobian
Electric
RVCA *
Split
Von Zipper
AD CAMPAIGN OF THE YEAR – * Winner: Quiksilver
Lost
Op
Quiksilver *
Rusty Surfboards
Volcom
PRODUCT INNOVATION OF THE YEAR – * Winner: O’Neill Superfreak Boardshorts
O’Neill Psycho II Wetsuit
O’Neill Superfreak Boardshorts *
Rip Curl Code:STL Boardshorts
Salomon S-Core Surfboard
Quiksilver Cell Wetsuit
BOARD BUILDER OF THE YEAR – * Winner: Channel Islands
Channel Islands *
Lost
Rusty
Surftech
T.Patterson
RETAILER OF THE YEAR – * Winner: Huntington Surf & Sport
17th Street
Becker
Huntington Surf & Sport *
K-5
Quiet Flight
2003 SIMA Image Awards Winners & Nominees
MANUFACTURER OF THE YEAR – * Winner: Volcom
Billabong USA
Hurley
O’Neill
Quiksilver
Volcom *
BREAKTHROUGH BRAND OF THE YEAR – * Winner: DVS Shoe Company
DVS Shoe Company *
Ezekiel
Fox Racing
Ipath
Lost International
AD CAMPAIGN OF THE YEAR – * Winner: Volcom
DC Shoes
O’Neill
Op
Reef
Volcom *
RETAILER OF THE YEAR – Winner: Jack’s Surfboards
17th Street
Jack’s Surfboards *
Local Motion
Pacific Sunwear
Surf City