SIMA Boot Camp

What Surf Summit is to Cabo, SIMA Boot Camp is to Orange County. Bring your crew for a day of down-and-dirty, targeted sessions at SIMA’s ongoing seminar series.

The goal of the Boot Camps is to allow SIMA members to benefit from intimate seminars on an ongoing basis that aim to provide valuable tips and tools to help your company improve a variety of daily business operations. Seminars target a specific topic over the course of a few hours and are held in various locations throughout Southern California. Seminar topics change from Boot Camp to Boot Camp with the goal of reaching a variety of employees and departments within SIMA member companies. SIMA Business Boot Camp is for everyone at your company. We encourage you to bring all levels of employees from any department who would benefit from the educational seminars and industry networking time!

To be added to the SIMA Boot Camp distribution list, please email SIMA Communications Manager, Mandy Johnson.

New Media Boot Camp: The Changing Face of Media
September 22, 2010 // 8:30 a.m. - Noon
Ocean Institute // Dana Point, Calif.

Deadline to register is September 15, 2010.
>> CLICK HERE FOR REGISTRATION MATERIALS <<

Cost: $175 member and retailer rate & $275 non-SIMA member

The new media space is growing and changing so rapidly we could have Boot Camp seminars on this theme almost weekly. Gathering bright interactive minds from inside and outside the surf industry, we’ll take a look at who is winning with interactive marketing and why. From the smallest brand websites to the largest global search engine, we will share best practices and key learnings that can make your business stronger and more responsive to consumers and customers using the latest interactive tools. You simply cannot afford to miss this dynamic morning.

New Media Boot Camp Schedule

8:30 A.M. - 9:00 A.M.      Registration and group breakfast

9:00 A.M. - 9:15 A.M.      Opening address
                                         Given By: Doug Palladini, SIMA President
       
9:15 A.M. - 10:15 A.M.    Media vs. New Media: Tracking the Transition
                                         A discussion with the surf industry’s leading media experts on the transition to new media, its benefits and advantages, and specific learnings from the interactive endeavors of these media outlets.
                                         Moderator: Doug Palladini / SIMA President
                                         Panelists: Rob Campbell / Editorial Director, TransWorld Media; Norb Garrett / Senior Vice President, Group Publisher, ASG; Ross Garrett / Director of Operations and Development, The Surfer’s Journal; Gene Pao / Vice President of New Media and International Development, FUEL TV; and Jonno Wells / CEO, Surfline                         
              
10:15 A.M. - 11:00 A.M.  Getting the Most Out of Search
                                         Learn how to make the power of Google work best for your business – from basic keyword search, to display advertising to online video – and see what tactics other companies are using to get the most out of Google in their interactive marketing efforts.
                                         Presented by: Beth Greve / West Coast Sales Manager, Google

11:00 A.M. - 11:15 A.M.  Break

11:15 A.M. - 12:00 P.M.  Case Studies: Best Practices in Interactive Marketing
                                        Learn more about the interactive marketing efforts of the surf industry as several brand representatives present brief case studies that take a look at innovative and successful marketing initiatives accomplished via new media.
                                        Moderator: Sean Smith / Executive Director, SIMA
                                        Panelists: Brett Barlow / Director of Interactive Marketing, Skullcandy; Nikki Scoggins / Direct to Consumer Communications Manager, Vans; and more

QUESTIONS? Contact SIMA Event Manager, Shannon Park
 

 Upcoming Boot Camps

Industry Boot Camp: An Open Forum for Manufacturers and Retailers
November 8-9, 2010
Hyatt Hotel // Huntington Beach, Calif.

Previous SIMA Boot Camps

Athlete Management Boot Camp
August 18, 2010

Green Boot Camp
April 17, 2010

Women's Market Boot Camp
February 25, 2010

PR & Communications Boot Camp
November 5, 2009

Sales and Marketing Boot Camp
July 9, 2009

Green Boot Camp
April 16, 2009

Industry Boot Camp - Presented by SIMA and the Board Retailers Association (BRA)
March 19, 2009

CEO Boot Camp
February 19, 2009

HR Boot Camp
November 28, 2008

Board Builders Boot Camp
April 16, 2008

Green Boot Camp
April 22, 2008 – Earth Day 2008

Business Boot Camp
February 28, 2008