SIMA Boot Camp
What Surf Summit is to Cabo, SIMA Boot Camp is to Orange County. Bring your crew for a day of down-and-dirty, targeted sessions at SIMA’s ongoing seminar series.
The goal of the Boot Camps is to allow SIMA members to benefit from intimate seminars on an ongoing basis that aim to provide valuable tips and tools to help your company improve a variety of daily business operations. Seminars target a specific topic over the course of a few hours and are held in various locations throughout Southern California. Seminar topics change from Boot Camp to Boot Camp with the goal of reaching a variety of employees and departments within SIMA member companies. SIMA Business Boot Camp is for everyone at your company. We encourage you to bring all levels of employees from any department who would benefit from the educational seminars and industry networking time!
To be added to the SIMA Boot Camp distribution list, please email SIMA Communications Manager, Mandy Johnson.
Upcoming Boot Camps
WOMEN'S MARKET BOOT CAMP
February 25, 2010 // 8:30 a.m. - Noon
Ocean Institute // Dana Point, Calif.
with support from TEEN VOGUE
REGISTRATION NOW OPEN!
CLICK >HERE< FOR REGISTRATION MATERIALS
COST:
SIMA members and retailers: $175
Non-members: $275
DEADLINE TO REGISTER: February 12
Space is limited and on a first-come-first-served basis, with priority given to SIMA members.
Women’s Market Boot Camp is a time to discuss the evolving women’s market and the challenges and successes seen in this sector, including examining how women shop and what makes them want to buy; the women’s retail environment; what “IT Girls” have on their minds as we enter 2010; and a look at how our surf roots factor into the story of our industry’s women’s brands.
SCHEDULE:
8:30 – 9:00 a.m. Breakfast
9:00 – 9:15 a.m. Opening Address, Doug Palladini / SIMA President
9:15 – 10:15 a.m. Session 1: A Deep Dive into the Millennial Mindset
Teens and young women have always expressed themselves through fashion. TEEN VOGUE takes a deep dive into the “fashion personalities” of this generation and what’s on their minds and what makes them shop as we enter 2010.
Presented by Laura McEwen, Vice President and Publisher / TEEN VOGUE
10:15 – 11:00 a.m. Session 2: Navigating Today’s Women’s Market
A close look at the surf industry women’s market and how it has evolved over the years, challenges of the present marketplace, and the vision for moving forward and remaining competitive in today’s women’s market as a surf fashion brand.
Speaker TBA
11:00 – 11:15 a.m. Break
11:15 a.m. - Noon Session 3: Market Spotlight: A Panel Discussion with Women’s Market Experts
A panel of women’s market experts will discuss current issues, challenges and trends facing the women’s market today such as: boardsports retail as a destination for the women’s market; finding a balance between surf culture and fashion; brand vs. commodity – paying a premium for a brand vs. “throw-away fashion;" and more.
Moderator: Candy Harris / Brand Director, Billabong Girls
Panelists: Kristina Dechter / Editor, Foam Magazine; Gayle Jarrett / Sr. Director Volcom Juniors; Tamara Chamberlain / Director of Juniors Fashion, Pacific Sunwear
More in the 2010 SIMA Boot Camp Series
Green Boot Camp: Building Effective Sustainability Strategies
April 13, 2010 // 8:30 a.m. - Noon
Ocean Institute // Dana Point, Calif.
Athlete Management Boot Camp: Athletes and Professional Surfing
June 17, 2010 // 8:30 a.m. - Noon
Ocean Institute // Dana Point, Calif.
New Media Boot Camp: The Changing Face of Media
September 22, 2010 // 8:30 a.m. - Noon
Ocean Institute // Dana Point, Calif.
Industry Boot Camp: An Open Forum for Manufacturers and Retailers
November 2010 – Date and Location TBD
Previous SIMA Boot Camps
PR & Communications Boot Camp
November 5, 2009
Sales and Marketing Boot Camp
July 9, 2009
Green Boot Camp
April 16, 2009
Industry Boot Camp - Presented by SIMA and the Board Retailers Association (BRA)
March 19, 2009
CEO Boot Camp
February 19, 2009
HR Boot Camp
November 28, 2008
Board Builders Boot Camp
April 16, 2008
Green Boot Camp
April 22, 2008 – Earth Day 2008
Business Boot Camp
February 28, 2008