SIMA Boot Camp

What Surf Summit is to Cabo, SIMA Boot Camp is to Orange County. Bring your crew for a day of down-and-dirty, targeted sessions at SIMA’s ongoing seminar series.

The goal of the Boot Camps is to allow SIMA members to benefit from intimate seminars on an ongoing basis that aim to provide valuable tips and tools to help your company improve a variety of daily business operations. Seminars target a specific topic over the course of a few hours and are held in various locations throughout Southern California. Seminar topics change from Boot Camp to Boot Camp with the goal of reaching a variety of employees and departments within SIMA member companies. SIMA Business Boot Camp is for everyone at your company. We encourage you to bring all levels of employees from any department who would benefit from the educational seminars and industry networking time!

To be added to the SIMA Boot Camp distribution list, please email SIMA Communications Manager, Mandy Johnson.

Athlete Management Boot Camp: Athletes and Professional Surfing

August 18, 2010 // 8:30 a.m. - Noon
Ocean Institute // Dana Point, Calif.
Deadline to register: August 6

Cost: $175 member and retailer rate
            $275 non-SIMA member

DOWNLOAD REGISTRATION MATERIALS

Athlete management is not only a crucial component to the surf industry, but one that is ever-changing and evolving as our sport, athletes and lifestyle continue to grow in the mainstream spotlight.  Today you’ll hear from some of our industry’s own experts, as well as from the preeminent managers and agents in the athlete management category, and learn best practices for managing athletes today, getting the most out of your signed athlete, what surf brands can learn from more mainstream athlete management, and more.    


SCHEDULE:
8:30 – 9:00 a.m.    Breakfast

9:00 – 9:15 a.m.    Welcome by Doug Palladini / SIMA President
                              
9:15 – 10:00 a.m.   Session 1:  Endemic vs. Non-Endemic Sponsorship
With non-endemics spending mega-money on action sports athletes, how do endemic brands compete, maintain leadership, and get the best out of their athlete relationships without being overshadowed? What is the right age to make the leap to mainstream? This panel will address these timely issues and more.
Moderator: Doug Palladini / SIMA President
Panelists:
Steve Astephen / Principal of Management and Founder, Wasserman Media Group
Pat O’Connell / Athlete and Vice President, Sports Marketing, Hurley
Mark Price / Industry Veteran and CEO, Firewire Surfboards
Graham Stapelberg / Vice President of Marketing, Billabong USA  

10:00 – 11:00 a.m.  Session 2: The New Anatomy of an Endorsement Contract and Hot Button Issues in Athlete Management
Benefit from a quick tune-up on the do’s and don’ts of endorsement contracts and new trends being seen in athlete endorsements, as well as get the inside view on hot button issues facing athletes and their managers today including: how the consolidation of the industry affects athletes; the role of non-endemic sponsorships with top-level athletes; the role of the manager today; what makes a marketable athlete, and why pro athletes go broke.
Presented by Greg Weisman / Partner, Silver & Freedman

11:00 – 11:15 a.m.  Break

11:15 a.m. - Noon   Session 3: The Proper Care and Feeding of the Agent, Athlete and Team Manager Relationship
Get your questions ready, as attendees will be able to ask questions of this panel of top athlete managers. Ask and learn how to get the most out of an athlete management/brand relationship, popular myths and misconceptions, and more.
Moderator: Sean Smith / Executive Director, SIMA
Panelists:
Susan Izzo/ Founder and CEO, Mosaic Sports Management
Blair Marlin / Director of Surf, Wasserman Media Group
Bobby Nichols / McClellan Nichols Sports Syndicate

QUESTIONS? Contact SIMA Event Manager, Shannon Park
 

 Upcoming Boot Camps

New Media Boot Camp: The Changing Face of Media
September 22, 2010 // 8:30 a.m. - Noon
Ocean Institute // Dana Point, Calif.

Industry Boot Camp: An Open Forum for Manufacturers and Retailers
November 2010 – Date and Location TBD

Previous SIMA Boot Camps

Green Boot Camp
April 17, 2010

Women's Market Boot Camp
February 25, 2010

PR & Communications Boot Camp
November 5, 2009

Sales and Marketing Boot Camp
July 9, 2009

Green Boot Camp
April 16, 2009

Industry Boot Camp - Presented by SIMA and the Board Retailers Association (BRA)
March 19, 2009

CEO Boot Camp
February 19, 2009

HR Boot Camp
November 28, 2008

Board Builders Boot Camp
April 16, 2008

Green Boot Camp
April 22, 2008 – Earth Day 2008

Business Boot Camp
February 28, 2008