SIMA is the trade association of competing surf industry product suppliers working together to magnify their power for the development of the surf industry by promoting awareness and participation in the sport of surfing.

Founded in 1989, SIMA represents the interests of America’s surf industry by endorsing industry trade shows to assist members in bringing products to market and by providing educational programs, services and industry research to assist members in improving business operations. SIMA makes a powerful impact by supporting oceanic environmental efforts and surf-related humanitarian causes through the SIMA Environmental and Humanitarian Funds.